Taiwan Excellence campaign launch its second year in Vietnam

09:06 | 25/05/2011

Taiwan Excellence campaign 2011 was officially launched yesterday, marking its second year of capturing thousands of interest and support from Vietnamese consumers.

Continuing its 2010 mission, this year, Taiwan Excellence is committed to better everyday lives, enhance the living standard of every Vietnamese home and family, ultimately echoes the heart’s desire for an exceptional way of life which today’s consumers are looking for.

Taiwan Excellence campaign 2011 strategy take the consumer-centric approach to another level by expanding our presence and activities, reaching the national scale consumers with an array of new, engaging and interactive activities in the coming months.

Taiwan Excellence campaign this year will officially start in May throughout December, starting with Taiwan ICT Day  on May 28 in Hanoi.

With 26leading Taiwanese ICT brands participating in this year campaign, consumers will able to experience presence at various touch points starting with the festive Taiwan ICT Day in Hanoi and Ho Chi Minh City, ICT product showcase exhibitions at Computer World Expo, promotional activities at retail outlets and a regional program dedicated to Vietnamese public, a chance to travel across India, Indonesia and Taiwan on a 21-day travel journey titled Taiwan Excellence ‘IT TravelersGo’.

Speaking at the launching occasion, Huang Chih-Peng, representative, Taipei Economic & Cultural Office in Hanoi indicated: “Taiwan and Vietnam has long established both in terms of economic development and cultural exchange. Taiwan Excellence Campaign launched in 2010, and then the accumulated exporting amount of Taiwan ICT products to Vietnam in 2010 rose to $34.9 million or 76.6 per cent increase over 2009’s. This means Taiwan Excellecne Campaign has improved the Taiwan ICT industry image in Vietnam.”

“Currently, the Vietnamese government hopes to attract foreign investment to develop ICT industry and create high add-on economic value. This is the strength of Taiwan and we believe the interaction and cooperation between Taiwan and Vietnam ICT industry will be closer than ever.”

Tso Wei Dar, director of Taiwan Trade Centre, TAITRA’srepresentative office in Ho Chi Minh City said: ‘It’s in our strong and persistent belief in bringing the best possible lifestyle experiences, enhanced by our pioneering ICT products to Vietnamese consumers across the country. Our principles of Reliable, Innovative, and Worthy slogan push us and challenge us to uphold and perform exciting yet effective campaign to express our Excellent Lifestyle core concept to Vietnamese people.” 

Consumers participating all Taiwan Excellence campaign events and activities will be able to experience some of the latest products released in the market such as the Acer ICONIA Dual Screen TouchBook, with its two multi-touch displays expands the content consumption experience, Optoma HD83 Full HD 3D Projector for a true astounding cinematic experience at the comfort of your home, BenQ Camcorder S11 will spectacular 1088p Full HD video with built in projector allowing you share movies anytime with friends and family and many more among the 26 leading ICT products of Taiwan.

Song Ngoc

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