Shinhan Card launches Shinhan Finance and its corporate identity

09:00 | 05/07/2019

Shinhan Card inaugurated its consumer finance company Shinhan Vietnam Finance Company in Ho Chi Minh City, Vietnam. Well-known global brands heritage; Ease of access; Compassionate finance; Comfort and totally networked branch, will make for a superior customer experience.

shinhan card launches shinhan finance and its corporate identity
Kim Heung Soo - Chairman of KOCHAM; Park Hang Seo, brand ambassador of Shinhan Bank Vietnam; Lim Jae Hoon, consul general of the Republic of Korea in Ho Chi Minh City; Cho Yong-byoung, chairman of Shinhan Financial Group; Lim Young Jin, president and CEO of Shinhan Card; Bui Huy Tho, director of Licensing Department Banking Supervisory Agency, the State Bank of Vietnam; Nguyen Son, chairman of Vietnam Securities Depository; Atul Dixit, CEO of Shinhan Finance

On July 2, 2019, Shinhan Card, Korea’s No.1 credit card business, officially organised the grand opening ceremony of its consumer finance subsidiary in Ho Chi Minh City, in the presence of Shinhan Financial Group chairman Cho Yong-byoung, Shinhan Card president and CEO Lim Young Jin, and Shinhan Finance CEO Atul Dixit. The organisation will be known as Shinhan Vietnam Finance Company Ltd. (Shinhan Finance).

shinhan card launches shinhan finance and its corporate identity
Cho Yong-byoung, chairman of Shinhan Financial Group

While inaugurating the company, Lim Young Jin said, “I am delighted to have the opportunity to be part of the vibrant financial market of Vietnam through Shinhan Finance. On top of the stable business that it already has, Shinhan Card, as the leading multi-finance company of Korea, as a long-term perspective, plans to expand its product portfolio from the current credit loan-focused offerings including consumer durable loans, auto loans, and credit cards by integrating various product know-hows. We also plan to provide new financial services and customer experiences through offering our Vietnamese customers the Total Financial Solution based on strong synergy from the leading foreign bank in Vietnam, Shinhan Bank Vietnam, Shinhan Securities, and Shinhan Life.”

shinhan card launches shinhan finance and its corporate identity
Lim Young-Jin, president and CEO of Shinhan Card

Lim further added that, “With the launching of Shinhan Finance, we will continue to put our best efforts to fulfill our corporate responsibilities and to contribute to the development of Vietnam Financial Market.”

“Formerly known as Prudential Finance – Top 4 leading consumer finance company in Vietnam, over the past 11 years, we have provided personalised financial solutions to support hundreds of thousand Vietnamese customers,” said Atul Dixit, Shinhan Finance CEO.

“Good M&A practices indicate that evolving our name, rather than completely changing it, was the appropriate strategic move for us. While we wanted to accurately reflect our work in the new Brand, we also wanted to enable opportunities to market the organisation in pursuit of new opportunities for future growth and expansion. I would like to take this chance to thank our customers for giving us a wonderful opportunity to serve them over a decade and their continued support during the transition. It is our desire to keep them satisfied with our services and products. They are our inspiration in doing our very best. We are looking forward to serving you in the following years.”

shinhan card launches shinhan finance and its corporate identity
Atul Dixit, CEO of Shinhan Finance

Shinhan Finance will keep its corporate headquarters at Floor 23, Saigon Trade Center, 37 Ton Duc Thang Street, District 1, Ho Chi Minh City and will also maintain its nationwide branches, transaction offices, and service introduction points without a change to maintain available service space and convenience for customers.

Shinhan Finance also announced today the launch of a new brand identity and slogan. Among the key updates will be its logo, tagline, and corporate website at

The new identity builds upon Shinhan Financial Group's corporate identity of Global scale; Hope and Future path.

Including a new slogan “New Experience, New Value”, the new branding is part of the organisation’s strategy to evolve its business and create a foundation for new opportunities.

Shinhan Finance is a member of Shinhan Card (Korea) – a fully foreign-owned consumer finance company (previously named Prudential Vietnam Finance Company) – and officially operates under the Shinhan Finance brand name since July 2019.

With Shinhan Card’s know-how in financial products and more than 11 years of experience of the company in the Vietnamese consumer lending market, Shinhan Finance will be the best customer-oriented finance company in Vietnam.

Shinhan Card was founded in 1987 and is a wholly-owned subsidiary of SFG. It offers a full range of financial products and services through Shinhan Bank’s 900 branches as well as its own 25 branches nationwide. Shinhan Card’s main businesses include credit purchase, purchase with instalment, cash advance, card loan and instalment/lease finance of automobiles. Shinhan Card has also implemented key initiatives in big data, mobile and online payment gateway business, and has overseas branches in Indonesia, Kazakhstan, Vietnam and Myanmar.

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