Egroup teams up with South Korean partner Minischool

10:42 | 23/05/2019

In a bid to create a modern education ecosystem in Vietnam and gradually break into promising regional markets, privately-held education firm Egroup has just inked an agreement to acquire a 15 per cent stake in Minischool in South Korea.

egroup teams up with south korean partner minischool
Leaders of Egroup and Minischool at the signing ceremony

The South Korean firm, Minischool, is specialised in establishing modern education platforms that allow unlimited connections between qualified lecturers and learners around the globe.

The deal is expected to promote the training of English, mathematics, and logical thinking not only to high-paying learners (one-on-one study sessions), but also to regular classes.

This is the first outbound investment venture of Egroup and it allows the company to take part in Minischool’s Board of Management.

Egroup chairman Nguyen Ngoc Thuy shared that Minischool's field of investment and human resources were the top factors in the company’s decision for partnership.

Minischool’s leaders, especially founder Uk Neo Jung who used to be the tech leader of Kakao Corporation – the owner of South Korea’s leading messaging app Kakao Talk – have a good tech mindset, a thorough knowledge of what customers want, and share Egroup's aspiration to bring users the best experience and create modern education platforms.

This explains why Egroup has chosen to accompany Minischool’s journey on product development, while simultaneously promoting products to other Southeast Asian and several European markets.

The Minischool programme’s eminent advantage is the combination of online and offline formats, allowing learners to interact with lecturers through innovative cartoon games, creating an intriguing learning environment to promote interaction, creative thinking, and confidence in studying.

In the first stage, the aim is to support children from 4 to 12 years to playfully approach the English language and knowledge at an early age.

Egroup chairman Nguyen Ngoc Thuy said that if a country had many people who are masters of knowledge and good at English, they could provide the fundament to boost individual and business values as well as make positive contributions to society’s development.

Through the co-operation deal, Egroup and Minischool will jointly build up and develop technology platforms on training that are best suited to Vietnamese learners and the two companies’ target markets.

Egroup’s managing director Vu My Lan shared that albeit Industry 4.0 and disruptive technology are the buzzwords these days in Vietnam, domestic firms are mostly at the study phase of new technologies or are importing products and services to Vietnam to learn about them.

Through the co-operation deal, Egroup and Minischool will jointly build up and develop technology platforms on training that are best suited to Vietnamese learners and the two companies’ target markets.

Egroup is serving a wide portfolio of more than 70,000 learners at its Apax English centre, an important platform to promote their new products in the market.

Since 2016 when Egroup began a strategic co-operation with Chung Dahm, the largest English training group in South Korea, the group has developed co-operative ties with leading education and technology groups in the country, such as SK Telecom, Visang, or Rohoboth.

Yearning to create a state-of-the art education ecosystem leveraging modern technologies and the achievements the company posted in recent years, Egroup has been put on the radar of quite a few major Korean players.

In the upcoming week, the company is slated to sign a co-operative deal with tech giant Samsung Group, striving to better serve the customers and significantly broaden the development space for both sides in the near future.

Egroup owns a 70 per cent stake in Apax Holdings Investment JSC (IBC), a Vietnamese listed company.

Tuong Vi

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