“Rookie” insurance firm elected as excellent brand of the year

14:50 | 28/12/2017

On December 26, Generali Vietnam Life Insurance, Generali Group’s arm in Vietnam, was granted the “Excellent Brand 2017” accolade by the Vietnam Economic Development & Science Union (VEDSU) for its outstanding business performance and relentless innovations in customer service.

During 2016-2017, the Vietnam-based branch was recorded to sustain a strong and consistent sales performance, demonstrating a positive contribution to customer experience through upgrading its services and products, such as advanced innovations in delivering suitable protection products. Additionally, the company has been raising the standards of service quality over its six years of operation in the country.

The representatives of Generali Vietnam received the "Excellent Brand 2017" award

To date, the insurance firm introduced a diversified portfolio comprising of major product lines, such as “VITA-Wealthy Health,” “VITA-Sheer Security,” and “VITA-Live Jolly.”

The majority of the firm’s insurance products and services were designed with distinctive characteristics, such as simple and transparent policy wording and reasonable cost, in order to meet the huge demand of Vietnamese people.

Additionally, the insurance firm was the first in the field to initiate the modern net promoter score (NPS) programme, the sole purpose of which is to support customer experience by for instance paying more attention to each customer and gauging the loyalty of the firm’s clients.

Tina Nguyen, CEO of Generali Vietnam, asserted, “We (Generali Vietnam) pride on being part of one of the most famous and oldest insurance groups in the world with a strong international presence. The Generali brand in Vietnam has been built through not only marketing activities, but also other initiatives such as recruitment, human resources development, product development, and service improvement. Generali Vietnam has nearly 18,000 brand ambassadors—employees and financial advisors providing insurance services to over 160,000 customers nationwide.”

Members of the firm's board of management receiving the award and certificate

Launched in 2011, Generali Vietnam is regarded as one of the fastest-growing firms in the Vietnamese life insurance sector in terms of revenue. The Vietnamese branch recently raised its charter capital to VND2.8 trillion ($123.4 million), making it one of the largest firms in the life insurance market.

Generali Group, founded in 1831, is an Italy-headquartered insurance group which earned its position as one of the leading insurance groups in Western Europe with total premium income exceeding $83.52 billion in 2016.

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By Sam Luong

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