ADK launches performance unit, invests in independent VietBuzzAd

09:00 | 16/01/2020
ADK announced the launch of ADK CONNECT, a performance-marketing unit. The offering will be available initially in the network of Singapore, Bangkok, Shanghai, Guangzhou, Hong Kong, Taipei, and Vietnam offices, and will be expanded to the entire network within 12 months.
adk launches performance unit invests in independent vietbuzzad

ADK (Japan) acquired VietBuzzAd and renamed it to VBA to expand its market

ADK's launches will bring together their digital and data capabilities and focus on real-time solutions for their clients.

As part of this initiative, ADK agreed to acquire the shares of VietBuzzAd, the independent Vietnamese digital agency in Ho Chi Minh City. VietBuzzAd, is one of the leading digital agencies in Vietnam, having won a top 10 YouTube Ads Leaderboard at Cannes Lions Festival 2019 for the LG World Cup campaign "Set Fire to the Dreams".

ADK CONNECT provides fully integrated end-to-end digital solutions, using data analytics to empower creative planning and performance campaigns. In addition to strategic planning/creative development – ADK’s traditional strengths – connect and leverage effective ad tech solutions for KPI-driven audience targeting, content personalisation, optimisation, and customer conversion for brands that seek marketing ROI, accountability (strategic development source certainty), measurability (campaign result measurability), and transparency from their digital agency.

Following the share acquisition by ADK, VietBuzzAd’s brand name will change to VBA from January 2020. Along with our existing Vietnamese base, the acquisition should enhance ADK’s capabilities in Vietnam, further strengthen its digital-related services, and expand business scale.

Yasu Katagi (left on picture), CEO of ADK Global Operations, commented, “ADK CONNECT takes us into the next stage of our growth in Asia, focused on bringing future-facing solutions o our client partners. ADK CONNECT helps us deploy the best trends, tech, and practices to develop new tactics and strategies to optimise results. I am also very happy to be able to work with VietBuzzAd in Vietnam, one of our fastest-growing markets that is 100 per cent focused on digital innovation. ADK CONNECT lets us further accelerate this growth and provides solutions that will drive our client’s business.”

Nguyen Huu Hanh (left), CEO and founder of VietBuzzAd, said, “I am excited to be joining the ADK Global family – and especially ADK CONNECT. It will provide strong integrated digital solutions for ADK clients and gives us the base to further grow the business of our existing clients – and opens up great opportunities in other markets.”

By Thanh Van

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