adidas PureBOOST GO encourages runners to discover the city

13:50 | 15/03/2019
Targeting running enthusiasts who live in crowded and busy cities, adidas has released two new colourways of the PureBOOST GO, which are designed specifically to elevate the street running experience: the black with ivy/orange and clear mint colourways – both materially inspired by military and industrial rawness.
adidas pureboost go encourages runners to discover the city

adidas PureBOOST GO encourages runners to discover the city

Running is becoming more and more popular, not only for its benefits in improving health, but also for its flexibility. With a pair of running shoes, you can practice wherever and whenever you want.

City parks or lakesides are the favourite training venues for most runners, but not everyone lives near such ideal places to practice every day. Besides, traveling a long distance just for running is nearly impossible for people in busy cities, who already have a tight schedule and heavy workload. Therefore, running in the neighbourhood is becoming a movement amongst runners. Street running can help runners fit training sessions into their schedule as well as make them feel more connected to the surrounding nature and community.

In addition, most streets in the urban area are now finished with concrete, creating a solid ground that is qualified for running. The only thing left a runner an need is a pair of running shoes that can deliver comfortability, agility, and adaptability at the same time.

adidas pureboost go encourages runners to discover the city
With a pair of running shoes, you can practice wherever and whenever you want

adidas PureBOOST GO – Ideal companion on the city run

adidas has equipped the new PureBOOST GO models with expanded landing zone technology, equipped the shoes with larger front soles to help runners maintain steadiness and flexibility even when changing direction. The famous BOOST technology from adidas also offers endless energy return. Furthermore, the two new colourways of PureBOOST GO are also equipped with clima moisture management yarns and a reflective post-treatment for better protection, especially when city running at night.

adidas pureboost go encourages runners to discover the city
PureBOOST GO new black with ivy/orange details and clear mint colourways

Matthias Amm, senior product director, adidas Running, said, “PureBOOST GO is for creators who live in the busiest cities around the world. We want to show them the inviting, social side of street running, the community feeling of running crews, and why urban running is such a thrilling sport. All they need is the right pair of shoes, which is our inspiration behind PureBOOST GO and its brand-new seasonal colourways.”

The hero colourway of PureBOOST GO in Charcoal was introduced in August 2018, with the new black with ivy/orange details and clear mint colourways of adidas PureBOOST GO available to purchase globally on adidas.com and at stores from March 21 at the price of VND3 million ($130.4).

On April 7, running enthusiasts will have the opportunity to experience the innovative Expanded Landing Zone technology of PureBOOST GO through numerous exciting running challenges in an upcoming event hosted by adidas.

adidas pureboost go encourages runners to discover the city
adidas pureboost go encourages runners to discover the city
PureBOOST GO is tailored for city runners who often deal with continuous direction changes

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