VSMCamp 2017: zooming in on digital revolution

More than 30 international and local speakers will be joining over 1,200 sales and marketing professionals in Ho Chi Minh City this month to discuss challenges and opportunities as digital transformation is changing the world.

VSMCamp 2017: zooming in on digital revolution
VSMCamp and CSMOSummit are fast becoming the go-to annual events of the sales and marketing community in Vietnam
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The conference, known as Vietnam Sales & Marketing Camp, will be organised on November 17, 2017 at Him Lam Palace in Tan Son Nhat Golf Course and is expected to be the largest event for the sales and marketing community, followed by CSMOSummit on the next day, which was designed for C-level managers.

“It’s not that we simply digitalise sales and marketing tools, the digital transformation means a dramatic and innovative shift in the perception of digital platforms and management structures that change the way we see sales, marketing, and communications today. It is the agile and disruptive evolution that leaves nobody untouched, and we hope delegates and speakers alike will find their positions and revolutionary paths in this fast-changing world,” said Le Quoc Vinh, chairman of the VSMCamp and CSMOSummit Organising Committee.

The 2-in-1 event is organised by Vietnam Sales & Marketing Officers Club (CSMO Vietnam) and Le Bros, a member of Worldwide Partners, Inc.—one of the largest global networks of independent owner-operated agencies.

The two-day conference will discuss the big picture of how Industry 4.0 is tremendously transforming the modern sales and marketing industry, and how sellers and marketers should adapt to survive.

Other topics include effective brand strategies and sale models on digital platforms; the new roles of chief sales and marketing officers; industrial human resources problems; leadership skills in the digital world; and digital adtech and martech trends, such as augmented reality, artificial intelligence, and automation marketing.

Speakers and panellists include a wide range of influential industrialists from the UK, China/Hong Kong, Singapore, India, Thailand, and Vietnam, representing a mixture of marketing agencies and enterprises of different industries.

Renowned multinational  and local names include Google, IBM, P&G, Saatchi & Saatchi, TBWA, Ernst & Young, WE Marketing Group, Vietnam Airlines, TalentNet, and VCCorp, just to name a few.

“VSMCamp 2016 was a huge success and as it comes back this year, it is expected to become an annual event for the sales and marketing circles in the country,” said Tran Ngoc Anh, CSMO Vietnam chairman. 

All the processes of program organisation and ticket issuance are digitalised in order to minimise environmental impacts. Every activity of VSMCamp and CSMOSummit will be fully updated on the website vsmcamp.com and the Facebook fanpage of VSMCamp 2017. 

Ticket prices

Tickets to VSMCamp 2017 are sold on the VSMCamp website at the price of VND1 million per person for the November 17 event, VND4.5 million per person for the CSMO Summit on November 18, and VND5 million per person for a 2-day combo ticket. Special deals are offered to groups.

For more information, please visit vsmcamp.com and online tickets purchase at Bigtime at http://bigtime.vn/Dai-hoi-sales-va-marketing-viet-nam-2017-3233

By Thu Ha