VFF announced TV deal

The Vietnam Football Federation (VFF) officially announced a 20-year deal for the V-League television rights with cable TV provider Audio Vision Global (AVG) last weekend worth VND6 billion ($300,000) per year.

The national football championship has been a money-spinner for the VFF since 2004, when Vietnam Television paid VND4 billion ($200,000) to broadcast the V-League.

AVG, licenced to operate a satellite and digital television service, plans to launch a 70-channel TV package late next year.

The cable TV provider, a member of the An Vien Group, was established in 2008 with a charter capital of VND1.8 trillion ($90 million).

It's the first ever TV copyright to be signed between a private television company and a sports federation in Viet Nam.

AVG also signed a 20-year TV rights contract with the Vietnam Athletics Federation (VAF) last week.

However, a VAF representative refused to declare how much the deal was worth, but said AVG would broadcast five to seven national tournaments each year.

Source VNS