TRENDnet and Digiworld partner up

February 25, 2016 | 14:17
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Digiworld, a major Vietnamese distributor of electronic devices, will be responsible for the market development and product distribution activities of American firm TRENDnet in Vietnam. The wide range of products in this partnership includes wireless surveillance cameras, switches, and Power-over-Ethernet solutions.

Founded in California in 1999, TRENDnet is a leading provider of networking and surveillance solutions for small-to-medium-sized businesses and home users. The firm’s expansive product portfolio covers home automation, wireless, wired, surveillance, connectivity, and peripheral devices. This new partnership with Digiworld is TRENDnet’s first venture into Vietnam and is a step towards tapping the vast potential of the Southeast Asian market.

“We are proud to announce that Digiworld has been appointed as the main authorised distribution partner in Vietnam by TRENDnet. This partnership will allow us to continue to offer world-class quality and innovative networking hardware to the Vietnamese entrepreneurial community,” said Doan Hong Viet, chairman and CEO at Digiworld.

Digiworld is ranked among the top three retailers of technological devices in Vietnam. With a venerable 18 years of experience, the firm now distributes 24 global electronics brands on the Vietnamese market via an extensive channel of 6,000 re-sellers nationwide.

In 2015, Digiworld recorded VND105 billion ($4.69 million) in post-tax profits, an 18-per-cent slump compared to the same period in 2014. The firm attributed this plunge to a major investment in a new subsidiary for logistics services, which will start operation this year. Digiworld also plans to open five more stores for technical service in Vietnam in 2016 and introduce new product lines from India, France, and the US, mainly in the smartphone and laptop sector.

With earnings from the new subsidiary and a wider range of products on sale this year, Digiworld expects to increase its 2016 revenue and post-tax profits by 28 per cent and 31 per cent, respectively.

By By Phuong Nguyen

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