Toyota launches new Hilux in Vietnam

The new Hilux comes in three versions, with the 2.5E and 3.0G MT versions suitable for customers looking for a quality, durable and powerful car to use in business, and the 3.0G AT version sporting an attractive design comparable to sports cars, for individual customers.

“The Vietnamese auto market is growing and the demand for pickups is rising. Besides those buying pickups for business, there are many who buy them for personal use,” said Yoshihisa Maruta, TMV’s general director.

By Toyota’s estimates, 44 per cent of its new Hiluxes are going to be sold to companies that use the car to transport goods, while 33 per cent are going to be sold to individuals for everyday use, and 23 per cent to individuals for business.

“We believe that with the new design, convenience and safety, the Hilux is going to bring the highest satisfaction to individual customers,” said Maruta. “Meanwhile, the improved power and strength of the vehicle are going to attract customers who buy the car for business.”

Customers have a choice of four exterior colours, namely orange, black, grey, and silver as well as two interior colours: black for the 3.0G MT, 2.5E MT version and copper for the 3.0G AT version.

The 2.5E MT, 3.0G MT and 3.0G A, which are now available at all Toyota dealerships throughout the country, are imported from Thailand as completely-built units (CBU), and are priced at VND693 million ($32,500), VND809 million ($38,000), and VND877 million ($41,000), respectively.

TMV is launching their balloon credit scheme for the first time for Hilux customers, under which one can own a brand-new Hilux for an affordable monthly payment. The company targets to sell 300 Hiluxes a month.

The Hilux was first launched in 1968 and is now one of the world’s best selling pickups, with 5.77 million sold to date, to customers in 170 countries and territories. In Vietnam, the Hilux was first introduced in 2009 and has been imported in the CBU form. As of now, 8,000 Hiluxes have been sold in the country.