The rebranding is the next step in the process of TCC acquiring Metro’s entire wholesale operations in Vietnam, including all 19 stores and related real properties for an enterprise value of €655 million back in January 2016.
From January 10, Metro Cash and Carry Vietnam officially changed
into MM Mega Market Vietnam
The new logo is a symbolisation of MM Mega Market’s mission to provide the newest unseen experiences for customers and this is achieved through the following ideology 5M – Meet, More, Magnificent, Meaningful, Manner - which represents the five dots above MM. MM Mega Market will finish rebranding its entire 19 stores nationwide this year.
“After a-year transition from the former Metro Cash and Carry Vietnam to TCC, it’s now time we finally renamed the business and unveil the new brand name MM Mega Market Vietnam,” Charoen Sirivadhanabhakdi, TCC’s chairman. “Not only will we continue to further the values that Metro Cash and Carry Vietnam had been working hard to build over the last 14 years in Vietnam, we will commit ourselves to making strong investments here to develop a new brand name MM Mega Market that is better in every way, from services to products, to serve our customers in Vietnam to the best of our capabilities.”
Charoen Sirivadhanabhakdi - TCC’s chairman speaking at the grand opening
“As one of the most important Thai investors in Vietnam, through MM Mega Market, TCC is destined to invest in human resources and bolster partnership with domestic suppliers and farmers, to elevate the values of sustainable supply chains for the ultimate goal of offering our customers with safe and quality products, while creating jobs for local workers and advance sustainable development for the Vietnamese people. Through MM Mega Market's systems, we will strengthen the marketing and distribution of products from Vietnam to Thailand as well as other markets in ASEAN where TCC is present,” Sirivadhanabhakdi stressed.
BJC’s chairman Aswin Techajareonvikul at the grand opening
Phidsanu Pongwatana, managing director of MM Mega Market Vietnam, said:” MM Mega Market follows the new concept of a modern warehouse outlet. The market consists of various wholesale and retail products. Its modern design not only provides convenience to the customers but also gives them a sense of fun-filled excitement while browsing through a varied range of goods and services. Our goal is to develope MM Mega Market as an ideal shopping place with dedicated staffs and excellent services for our customers in Vietnam.”
Phidsanu Pongwatana - Managing director of MM Mega Market Vietnam
Accordingly, MM Mega Market will go through earth-shattering changes in all spheres, from improved image and store setup, to the development of new products and reinforcement of food safety control through the development of safe food supply chains.
“We will further develop two Meat Platforms in Hanoi and Ho Chi Minh City, in addition to the existing Fish Platform in Can Tho, while targeting enlargement of farm land for safe vegetable production under our partnership with local farmers to 250 hectares, double that of 2016,” added Pongwatana.
“One of first things we do right after the launch of the new identity is to further cooperate and grow together with local suppliers, develop more new products to serve our professional (HORECA) customers, while creating some of the most competitive product categories in the market, in order to offer even more benefits for customers,” he said.