Crafting balanced treatment in cross-border advertising

Crafting balanced treatment in cross-border advertising

To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.
The impact on tightening cross-border online advertising rules in Vietnam

The impact on tightening cross-border online advertising rules in Vietnam

To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP dated July 20 ..
Online advertising takes up lion’s share of business budget

Online advertising takes up lion’s share of business budget

Businesses allocate kingly sums of their advertising budget to social networks like Facebook or YouTube.
Internet advertising pitfalls for orthodox branding

Internet advertising pitfalls for orthodox branding

Internet and online advertising that offers little to no control over the use of the content have caused great distress to advertisers many a times in the past year.
Online for revenue jump

Online for revenue jump

Vietnam is expected to rake in over $114 million in revenue from online advertising in 2013, a four-fold increase against 2010.