marketing

Unleashing AI's sales and marketing potential: Highlights from VSMCamp & CSMOSummit 2023

November 28, 2023 | 11:07

The CSMOSummit for sales and marketing directors was a huge success.

AI: unstoppable trend of the future

November 09, 2023 | 09:36

MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc at MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26.

VSMCamp and CSMOSummit discusses digital experience in sales and marketing

November 20, 2022 | 09:00

As digital transformation continues to profoundly impact every aspect of Vietnam's socioeconomic development, sales and marketing are no exception.

Exploring digital experiences in sales and marketing

November 19, 2022 | 20:00

The two-day VSMCamp & CSMOSummit, the largest annual sales, marketing, advertising, and communication event in Vietnam was held on November 19.

Exness welcomes new chief marketing officer

April 19, 2022 | 16:48

Exness, one of the largest financial trading platforms, welcomes its new chief marketing officer, Alfonso Cardalda.

5S Media triumphant at SME100 Fast Moving Companies Awards 2021

December 31, 2021 | 16:41

5S Consulting and Media Co., Ltd. (5S Media) has been honoured among the winners of SME100 Fast Moving Companies Awards 2021 in Ho Chi Minh City.

Trends in data analytics and AI in marketing today

August 12, 2021 | 15:54

Claude Spiese, senior advisor at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI discuss trends in data analytics and AI in marketing.

Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

July 14, 2021 | 11:12

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid COVID-19.

Grow more with less: Leverage digital touchpoints to thrive despite challenges

July 09, 2021 | 10:37

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.

T&A Ogilvy leads Digital/Specialist Agency ranking on SMARTIES Business Impact Index

July 07, 2021 | 12:35

T&A Ogilvy placed as the first Digital/Specialist Agency in Vietnam, the Asia-Pacific, and the globe, according to the MMA SMARTIES Business Impact Index 2020.

Facebook sues Vietnamese group of four for online scams

June 30, 2021 | 22:53

Facebook has filed a legal action against a group of individuals in Vietnam who got users to compromise their own Facebook accounts and ran unauthorised ads.

Social video becomes the new normal

June 24, 2021 | 19:33

Platforms allowing video consumers to watch and create their own video content like Facebook have been growing more popular during the COVID-19 pandemic.

ACCESSTRADE Vietnam repositions after six years

June 24, 2021 | 09:09

ACCESSTRADE Vietnam celebrated its sixth anniversary with more than one million publishers, advertisers, and partners accompanying the company’s development.

Facebook commits to creating trustworthy platform with ads policy enforcement

May 19, 2021 | 08:00

Supriya Singh, Product Marketing manager, Business Integrity, Asia-Pacific at Facebook shared about the enforcement of Facebook’s ad policies in Vietnam.