brand

IDICO heralds strategic shift with brand transformation

November 13, 2023 | 11:00

IDICO's dynamic rebranding heralds a shift regarding its position in the country's industrial landscape.

Calls to increase penalties for brand counterfeiters

October 16, 2023 | 09:35

Reports of trademark infringement of the Bia Saigon brand have reappeared in the provinces of Binh Duong and Binh Dinh.

Drinks chains tinker with new models

June 22, 2023 | 15:03

Many beverage chains have been forced to close their out-of-date business models, despite being effective during the pandemic and being good for brand building.

New whitelist establishes ad boundaries

April 06, 2023 | 15:36

The release of a whitelist of recommended websites for brand promotion and advertisement placement is regarded as a crucial measure in mitigating the proliferation of fraudulent and deceptive advertising practices that have surged in recent times.

PC1 presents sleek new dress and ambitious strategy

April 12, 2022 | 11:18

On April 7, PC1 announced a new strategy and brand identity, determined to digitally transform its business and keep pace with modern global trends.

Masan High-Tech Materials honoured among 100 strongest Vietnamese brands

October 24, 2021 | 16:04

Masan High-Tech Materials was honoured among Vietnam's Top 100 Strong Brands for its efforts to adapt and innovate during the COVID-19 pandemic.

Masan honoured in Vietnam Top Strong Brands 2021

October 15, 2021 | 15:28

Masan Group was honoured in the Top 10 of Vietnam Strong Brands thanks to its adaptability and contributions to the communities during the COVID-19 pandemic.

Trends in data analytics and AI in marketing today

August 12, 2021 | 15:54

Claude Spiese, senior advisor at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI discuss trends in data analytics and AI in marketing.

Vietnam Value Programme aims high in national brand exposure stakes

July 29, 2021 | 10:42

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.

Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

July 14, 2021 | 11:12

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid COVID-19.

Grow more with less: Leverage digital touchpoints to thrive despite challenges

July 09, 2021 | 10:37

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.

Secret of success for FMCG brand building overseas

June 19, 2021 | 08:00

Trademark protection and brand building is essential for local products to make a mark in global markets. Trung Trinh Hien and Thuy Thanh Do from Austrian-backed, Hanoi-based company Live Forever Young discussed the points that need to be noted to be successful in brand building overseas for fast-moving consumer goods segment.

Proper brand protection strategy: urgent requirement for enterprises

May 17, 2021 | 11:25

Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.

The hoops to jump through for global brand protection

May 05, 2021 | 10:00

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.