Stanley Furniture’s new leadership commits to rebuild brand

11:00 | 06/04/2018
As it looks to rebuild its brand and reputation among retailers and consumers, the new leadership at Stanley Furniture is committed to working with and listening to customers to develop its adult and youth CaseGoods assortments.
stanley furnitures new leadership commits to rebuild brand
Walter A. Blocker

The company’s new owner, Walter A. Blocker, and newly appointed CEO Richard Ledger plan to move the brand towards a more collaborative and engaged approach with retail customers and consumers through technology, such as the use of databases and other forms of communication.

Blocker also outlines a few key areas in which Stanley plans to compete in the US to retain its position in the industry and commits to become a responsible member of the furniture community.

By Anh Duc

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