Piaggio gets a move on

July 15, 2011 | 17:16

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Italian scooter maker Piaggio has appointed Phibious as the lead brand agency for Piaggio Vietnam Co Ltd.Accordingly, Phibious will be charged with brand positioning, strategic planning and integrated creative duties for the Piaggio premium scooter brand portfolio, which includes Vespa, Liberty, Zip and Fly.

In June 2009, Piaggio Vietnam officially opened a factory in Vietnam and launched Vespa LX 125 producing in Vietnam.

With investment of up to $30 million, Piaggio Vietnam’s factory completed more than one year after starting construction and produced more than 100,000 scooters a year with the maximum operational capacity.

On October 2, 2009, Piaggio Vietnam finished the Piaggio Vespa LX No. 10,000, marking an important milestone for the company.

Phibious is an independent, creative-led brand agency growing fast with over 80 individuals across offices in Vietnam, Cambodia and an association in Laos.

“With Piaggio’s recently making Vietnam its headquarters for all of Asia-Pacific, Phibious is focused on helping Piaggio firmly establish their presence in Vietnam and beyond. We both share a similar culture as bold challengers who are driven to innovate. This is a great partnership for us, and we are excited to help build these inspiring brands in this emerging Asian market,” said Nicole Marold, managing director of Phibious Vietnam.

By Minh Thien

vir.com.vn

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