Fika culture and organic materials: Wayne’s Coffee is going to triumph

22:39 | 15/06/2018
The home of "Fika" is Sweden and Wayne's Coffee brand—the "coffee elite" of the Nordic region—was also born in Sweden, a peaceful country with a plethora of world-renowned names: the Nobel Prize, ABBA, Volvo, IKEA, and Ericsson.
fika culture and organic materials waynes coffee is going to triumph
The ribbon-cutting ceremony at Wayne's Coffee store

On June 13, 2018, Wayne's Coffee opened its first store in Vietnam at Viettel Complex, 285 Cach Mang Thang Tam Street, Ward 12, District 10, Ho Chi Minh City.

Pereric Högberg, Ambassador of Sweden in Vietnam, along with numerous entrepreneurs, artists, and coffee-lovers attended the opening event and enjoyed the taste of Wayne's coffee. More than that, this was the first time this Fika culture was brought to Vietnam.

fika culture and organic materials waynes coffee is going to triumph
Wayne's Coffee has over 140 stores over the world

Applying Wayne's Coffee Swedish and international standards, Wayne's Coffee Vietnam uses certified organic coffee qualified by KRAV (Sweden and Europe) after rigorous testing. Most of the raw materials are grown naturally and this "clean coffee" ensures the highest quality for all customers’ health benefits. Cakes, drinks (coffee, tea) are made by baristas from Sweden over the counter. However, there is always Vietnamese coffee to meet the taste of Vietnamese coffee-goers at VND29,000 ($1.28).

Currently, Wayne's Coffee has over 140 stores in Sweden, England, Germany, Holland, Jordan, and Middle Eastern countries like Saudi Arabia and Oman. Around the world, many people choose Wayne's Coffee because they want to enjoy the Swedish tradition of Fika, which involves all the good things Wayne's Coffee offers: space, drinks, breakfast, lunch, music, and hanging out with friends and colleagues.

In the stores of Wayne’s Coffee in Vietnam, you can buy coffee, breakfast, and lunch—all very healthy. Wayne's Coffee aims to maximise environmental friendliness by using disposable items such as glasses, mugs, paper towels, and decanters.

fika culture and organic materials waynes coffee is going to triumph
Minimalist and comfortable: Wayne's Coffee offers a space for customers to kick back and relax

The h architecture design harmoniously combining European minimalist but comfortable seating with Vietnam’s tropical allure stimulate creativity, refreshing each person. If you want to hang out with your best mates, engage in team projects or "fly solo”—you can always find a perfect corner for yourself at Wayne's Coffee. There are different private or open spaces to meet and satisfy diverse interests, especially for the startup community.

The quality of food and drink is "European,” but the price is “Vietnamese." This took customers by surprise and remains a pleasant lure at Wayne's Coffee. All come from the desire to bring about positive changes in life that help people to balance their life, become friendlier, and make the planet greener. "This is also the mission that Wayne's Coffee has always been pursuing," said Nguyen Dinh Dung, CEO of Arya Consumer Vietnam.

Wayne's Coffee in Vietnam is co-developed by Arya Consumer JSC and Vietnam-Oman Investment Fund (VOI). This is the first of Wayne's Coffee in Asia—and the choice of Vietnam was by no means a coincidence: the country has a long history of diplomatic relations and has received profound support from the Kingdom of Sweden for nearly half a century, since 1969.

fika culture and organic materials waynes coffee is going to triumph
Wayne's Coffee draws in customers with quality and organic food and coffee

As a strategic shareholder of the project, VOI Fund, with a primary focus on contributing to the society and creating added value for the country and its people, wishes to adopt this project with Arya Consumers JSC to continue its mission in Vietnam. VOI is a joint venture between the State General Reserve Fund of Oman (SGRF) and the State Capital Investment Corporation of Vietnam (SCIC). VOI pursues a philosophy of value investing and long-term investment. VOI's key investments are based on Vietnam's growth story in key areas such as electricity, toll roads, logistics, clean water, education, healthcare, agriculture, commodities, and consumption. VOI has disbursed more than $200 million in 10 years, becoming a major investment fund from the Middle East in Vietnam.

The representative of VOI Fund said: "The goal of Wayne's Coffee is to bring Vietnamese people the experience of organic coffee and a new favourite corner to slow down in their busy everyday lives, a place where they find relaxation and can enjoy life in their own way ."

By Nguyen Huong

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