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developed a chain in order to bring the brand closer to more
customers. May 2013 marked the brand’s first step into Hanoi
and today we have 14 coffee shops across Hanoi and Ho Chi
Minh City.
All the shops feature a blend of tradition and moder-
nity, of French elegant space and the freshness of Vietnam’s
transformation. This is shown clearly in the architecture and
interior decoration, making Givral Café an elegant and cozy
place for any Givral lover.
Foreign coffee brands like Starbucks and Gloria Jeans
have made competition in Vietnam stiffer. What do you
think about the opportunities and challenges Vietnamese
coffee brands now face?
Operating a café chain is still rather new for Vietnamese
enterprises which have to compete against the likes of Star-
bucks, Gloria Jeans, and The Coffee Bean & Tea Leaf.
The foreign businesses have abundant financial resourc-
es and lots of experience in developing chains worldwide
with standardised services and products. Vietnamese firms
also have their own advantages however, as they have
insight into Vietnamese coffee beans and customer taste.
Givral knows how to act in Vietnam and as I said, Givral has
historic and cultural value – something that other brands,
whether local or international, find it hard to obtain. For us,
this is the crucial factor.
Givral Cafe offers homemade signature main dishes
prepared by skillful chefs. So, this is a perfect rendezvous
for friends, family and corporate gatherings.
Beside the old Givral style, the cafés have a new face
as the owners never stop improving the cozy atmosphere.
This feeling is strong when you look through one of its
beautiful white windows and see the dynamic and modern
city outside.
The coffee shops also bewitch foodies with cakes
that have helped make Givral famous, such as tiramisu,
passion mousse and croissants. What’s more, Vietnam’s
famous Trang Tien Ice-cream is served along with the
mouthwatering Mochi brand. Fresh green tea is a must-
try flavour.
Stepping into Givral Café nowadays, you can feel
the presence of history in every corner while enjoying
a special coffee and immersing yourself in the beautiful
surroundings with photos of Saigon’s heyday as the Pearl
of Far East.
Givral has so far introduced four kinds of premium coffee. The Supreme
blend is for those who love the cool, sour and smooth characteristics of
Arabica coffee. The Ideal coffee is from strong Robusta beans which are
full of personality, and the product offers a dense taste and a full-bodied
fragrance. For those who are looking for balance, Royal is a good recom-
mendation as it is an exquisite blend between Arabica and Robusta. If you
are addicted to the traditional Vietnamese coffee flavour, choose Legend to
enjoy a 100 per cent Robusta cup to truly stir your senses.