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Why did you decide to take the posi-
tion of vice chairwoman of Vietnam
Artists and Brands Association?
The reason is not so different from
the reason I assumed the Vietnamese
Tourism Ambassador post previously.
When you grow up and get a bit of
success in life, you find you have a
responsibility to contribute to the coun-
try. I am also proud to be Vietnamese.
Promoting tourism or bringing the Viet-
nam’s brands to the world is a way that
I contribute.
How is this position challenging?
This is a new role but I am experi-
enced in this field. I am a businesswom-
an. I set up in business abroad so I have
good experience of trading in many
fields. I am young but I believe in my
own knowledge and life experiences.
I am self-confident in the new posi-
tion and sure that the managing board
and I can perfect our roles and meet
the demands and expectations of all
business members to highlight and
strengthen Vietnamese brands in the
local and the world markets.
Are your experiences as an ambassa-
dor for Vietnam’s tourism useful for
your new position?
I think they have a great similarity be-
cause they aim at the same target: to pro-
mote and develop the image of Vietnam.
When I was ambassador of Viet-
nam’s tourism, I promoted the beauties
of Vietnam to the world with the aim to
strengthen the industry worldwide.
In my new position at the Associa-
tion of Vietnam Artists and Brands, I will
try my utmost to share my experiences
with other leaders and to work with
them closely to build the most effec-
tive strategic plans to promote unity,
link the brands in the country and find
out what is the best direction in the de-
velopment process so that we can pro-
mote the image of Vietnamese brands
and strengthen their image domesti-
cally and internationally.
What is the weakness of Vietnamese
brands in the competition war with im-
ported goods and in overseas markets?
Vietnamese people do business
very well; however, the investment in
brand building and developing their
brand is still weak, which is one of the
reasons for the Association of Vietnam-
ese Brands and Artisans being born.
That is why I want to make a contribu-
tion to building a more powerful brand.
Furthermore, quality and prestige
are the two main elements for Vietnam-
ese brands. Many Vietnamese goods
have good quality and are appreciated
by the world, but the branding is weak.
So, I think if we have high qual-
ity branding campaigns, we will find
it easier to compete with and defeat
imported brands.
Some people say Vietnamese brands
cannot attract customers because
their quality is not assured due to hu-
man resources issues. What do you
think?
I think we should correct the prob-
lem from its root - this means we have
to take care of everything, from the
investors to the manufactures and the
quality control steps.
Back to tourism - how do you feel
about your role as Vietnam tourism
ambassador?
It was my wish to contribute to
my country in that role. I am proud
that I have finished many important
and significant activities, like bringing
Halong Bay into the list of seven new
world natural wonders and lobbying
for Vietnam to be the host country
of Asiad.
Vietnam’s rich natural beauties and
friendly people are much more at-
tractive than those of other coun-
tries in Southeast Asia and Asia. Why
is its tourism industry still not devel-
oped properly?
The weakness, as I see it, is that
tourism businesses have not found
the right way to develop as well as
understand clearly what tourists want
and need in order to meet their de-
mands perfectly.
What are the needs of tourists when
visiting Vietnam?
Each country has its own strength
in tourism. Some are not favoured by
nature; they know how to develop
man-made creations with grandiose
artworks, unique cultural treasures
and perfect services to attract tourists.
With our abundant natural resources,
we should explore the strengths of
nature instead of copying other coun-
tries and forgetting our own typical
characteristics.
The strong points of Vietnam in-
clude a favourable climate, imposing
and beautiful natural landscapes with
many world heritage sites, diversified
and colourful traditional culture as well
as amazing historic sites. Friendly peo-
ple also bewitch tourists.
What action should Vietnam’s big
tourism players take?
I think many people have the ambi-
tion to develop Vietnam’s tourism. They
all understand this is an industry that
brings high profits. I believe that in the
near future, state authorities and tour-
ism businesses will issue development
strategies to strengthen the industry
effectively. I think that tourism is now
developing much better in comparison
to the past few years.
I am a little citizen. I always try my
best to do the good things for the im-
age of the country.
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