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Tourism experts in established and up and com-
ing MICE centers talk to
Duc Hanh
and
Son Tran
about the current market and their properties’ key
selling points
Maximising
MICE
MICHAEL GOLDEN
General manager of Park Hyatt Saigon
Most of our MICE business comes
from international corporate clients,
however our facilities cater to both
business and leisure travellers. Last
year we relaunched our MICE facilities
through a campaign called Great Events
= Hyatt. We revamped all our standards,
menus and facilities (including a state
of the art Bose sound system) to posi-
tion ourselves as the best destination
for MICE in Ho Chi Minh City.
We offer a luxurious product, pre-
mium meeting facilities, tailor made
menus created by our talented interna-
tional chefs and provide service excel-
lence. Planners comfortably choose us
because we guarantee their event will
be executed flawlessly with the utmost
professionalism and ensure their guests
will have a memorable experience.
CÉLINE GUYOMARC’H
General manager of Melia Hanoi Hotel
The hotel has targeted the MICE
market as a strategic segment since its
opening. With a perfect location in the
city center and first rate convention
facilities, Melia Hanoi has been chosen
to be the venue of important domestic
and international events.
It is apparent that the competition
for the MICE market in Hanoi is getting
more challenging than before with the
opening of new hotels in west Hanoi.
However, I believe that Melia Hanoi,
after more than a decade of operation
with its experienced, dedicated team,
has its own reputation in the hospital-
ity industry generally and MICE market
in particular. The ideal location is our
strategic advantage in capturing the
events. Melia Hanoi owns one of the
greatest MICE facilities in the city with
two spacious ballrooms and other 11
function rooms, which can accommo-
date events on any scale. Besides, with-
in the establishment, we run continu-
ous training to maintain and improve
the service quality, create memorable
experience for every customer.
We have a fully equipped fitness
center, an outdoor swimming pool and
spa to ensure the most pleasant stay
for guests. Secondly, staying at Melia
Hanoi, business travellers can enjoy ex-
ploring Vietnamese history and culture
by visiting the city’s landmarks, which
are within short walking distance.
JESSICA KOH
Director of sales and marketing of
InterContinental Hanoi Landmark 72
The Hanoi People’s Committee is
focusing on developing the West Ha-
noi area as the new CBD. A significant
number of global corporate and gov-
ernment agencies and ministries have
already moved into the area, with
many more planning to come in 2013
and onwards. I believe in the near
future there will be a gradual shift of
MICE business moving from the city
centre to West Hanoi for both the cor-
porate and government sector.
One of our InterContinental
brand hallmarks is InterContinental
Meetings with our Insider Collection
and it indeed differentiates us from
our competitor in the MICE business.
Our Insider Collection allows guest
to benefit from our hotel’s unrivalled
local knowledge. Often inspired by
the destination itself, these experi-
ences can be tailored to any event or
meeting.
MICE TOURISM