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Vietnam is a country of coffee addicts, with a café on almost every street. Now,
one of the world’s biggest coffee players, Starbucks, has entered the market.
Will its considerable brand power and appeal to the youth bring success, or
will it flounder in the face of tradition?
Tuong Thuy
and
Andy Tran
consider
the arrival of the Seattle based firm.
in a coffee cup
SLICE OF LIFE
A STORM
LIFESTYLE
SLICE OF LIFE
N
HOBBY
N
ON THE MENU
timeout
Starbucks in Ho Chi Minh City