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With the current fragile state of
the economy, people are falling back
on family values and enjoying holidays
together. Today, families live farther
away from each other than ever, and
millions of post 50s travellers are trad-
ing briefcases for roller bags. With time,
health and disposable income on their
hands, they are taking the kids and
grandkids along. We expect to see an
increase in family bookings in the com-
ing months.
Many now want travel to be per-
sonalised, and luxury travel advisors are
learning to blend experiences that are
tailored to personal desires, along with
truly special options that reflect the
destination. Luxury travel is no longer
just about fine dining and five-star ho-
tels. With so many new experiences on
offer, it’s the stories travellers can tell
afterwards that give trips the edge.
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Luxury Travel CEO
PhamHa
predictsthenextbigtrends
in high-end travel
Multi-Generational Family Travel
Bespoke Itineraries
Wellness and Spas
Spa vacationers now choose Vi-
etnam for various wellness and spa
options, such as the six-star spa at the
Nam Hai; the Heritage spa at Pilgrim-
age Village Resort, Hue; the all inclu-
sive spa of the Fusion Maia Danang;
the family spa at Six Senses Nha Trang;
day spas in Hanoi and Ho Chi Minh
City; the beach spa at Princess d’Anam,
or Anantara Mui Ne; or the destination
spas of Emeralda Ninh Binh, Six Sense
Con Dao or Life Resort Quy Nhon. Spa
breaks are on the rise as Vietnam be-
comes better known for its interna-
tional quality offerings.
Active Vacations
Travellers are seeking out ways to
stay active and healthy on the road.
In Vietnam, they want to go to places
where they have plenty of options to
take day trips and enjoy active excur-
sions, from trekking to diving. The
thrills offered are endless and include
biking, kayaking, climbing, rafting,
snorkeling, scuba diving, fishing, hot
air ballooning and yachting. Some of
the locations where these activities can
be enjoyed include Sapa, Halong Bay,
Cu Lao Cham, the Central Highlands,
the Mekong Delta, Phan Thiet, Con Dao,
and Phu Quoc island.
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Top Five
High-end Travel Trends for
2013
Seeking Out What’s New
High-end travellers always want
new and exotic experiences with per-
sonal value and value for money. They
seek new destinations, roads less trav-
elled, new hotels and new experiences.
They want to be the first to discover a
destination. Many have moved towards
a quieter, understated luxury and plan
their trips with a focus on authenticity
and experiential travel, focused on en-
riching, once-in-a-lifetime experiences.
For travel experts, it is essentially about
creating a package that is personal as
well as authentic and memorable.