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V
ietJetAir is a carrier well known
for its plane decorations. Its
first nine aircraft have been
decorated with images includ-
ing Vietnam’s national flag, the logo of
Vietnam’s tourism campaign, VietJetAir
cabin crew and even characters from the
Disney hit, Planes. That tradition is being
kept alive with the tenth plane in the
fleet which has been decked out with
the logo of leading drinks brand, Pepsi.
This is also VietJetAir’s second Shar-
klet, the latest-generation Airbus A320.
The first went into service in September
and carried a livery of Vietnam’s leading
bank - Bank for Investment and Devel-
opment of Vietnam (BIDV).
The Pepsi deal will bring benefits
to both sides and the travelling public
have been curious about what it means.
Youngsters appeared to be interested in
how these two brands will join. Some
speculated that there might be further
events such as be Pepsi parties on-
board with stunning performances.
Until now, the low-cost carrier has
kept silent – it seems they have chosen
for the images alone to do the talking.
Bright yellow and red were chosen
as the low-cost carrier’s colours from
the start which meant it was natural for
the first plane to be painted with Viet-
nam’s national flag. The second plane
carried the logo and slogan ‘Vietnam:
Timeless Charm’ – the slogan of Viet-
nam’s tourism campaign. More planes
were constantly added to the carrier’s
flying fleet and each was decorated in a
distinctive way.
In fact, passengers often pay little
attention to the outer appearance of
the plane they board. They for years
got accustomed to the routine way tra-
ditional airlines serve their customers.
VietJetAir’s off-the-wall acts brought
something new to the airport where
its planes land and clearly showed the
airline’s philosophy: friendliness, cheer-
fulness and security.
“I see that the passengers, before
boarding, often take a while to admire
VietJetAir’s charming stewardesses with
their bright smile or have a look at the
pair Miss VietnamMai Phuong Thuy and
famous film star Johnny Tri Nguyen on
the plane hulls. Also, lots smile when
they see the blockbuster ‘Planes’ char-
acters,” said VietJetAir chief steward,
Nguyen Phuong Khanh.
Explaining why she wanted to take
a photo with the brand-new plane carry-
ing the Pepsi brand on its body, teenag-
er Nguyen Quynh Chi said: “VietJetAir’s
aircraft are like colourful chameleons
as each plane has its own clothing.
Passengers get fresh experiences each
time they fly on VietJetAir planes.”
Nguyen Anh Binh, a businessman
and the owner of an imported house-
hold appliance trading system says he
flies to Thailand frequently and each
time he sits in the Thai airport waiting
room he feels happy about the mother-
land when catch sight of the images of
VietJetAir planes carrying the national
flag or BIDV’s familiar trademark.
Quynh Chi and Anh Binh show that
in terms of brand identification, VietJe-
tAir has succeeded in shaping its image
as a fresh and youthful flying fleet.
Nearly two years after spreading wings
with 16 routes and a strong fleet (in-
cluding its recent order for 100 Airbus
planes) the low-cost carrier is changing
the perception about doing business
in aviation. It brings the chance to fly
to almost every Vietnamese and each
flight promises to bring unexpected joy
to passengers.
CLOSEUP
21
timeout
On the occasion of receiving its latest-generation Sharklet A320 aircraft carrying the Pepsi brand,
VietJetAir offers passengers special sales promotions on all its routes, with 100,000 tickets priced from
VND100,000 ($4.70). The promotion tickets will be sold for seven days from November 7-14, 2013 for
flights from November 20, 2013 to April 20, 2014 (excluding New Year and festive occasions).