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Highlands and south-central coastal
provinces, creating a catalyst to moti-
vate economic structure transformation
for industry, services and agriculture,
with tourism services as the top priority.
The quality and efficiency of hotels,
resorts, entertainment venues and as-
sociated tourism services in Tuy Hoa
city, Song Cau town, Tuy An district,
Dong Hoa district will be further en-
hanced parallel to boosting similar de-
velopments in other locations to meet
visitors’ growing requirements.
Besides, efforts will be made to en-
hance tourism infrastructure at histori-
cal sites and natural beauty spots.
By 2020 Phu Yen will have made
strides to be home to at least one nation-
ally recognised tourism site in Xuan Dai
gulf-Cu Mong lagoon-Tu Nham beach-
Ganh Da Dia area, setting up several
resorts and gradually establishing top-
notch services leading to breakthroughs
in provincial tourism development.
Increasing the quality and public
awareness of water transport, with
more yachts, ports and routes and in-
creasing diversity are necessities.
l
What are the concrete targets?
With respect to visitors, the province
targets a 20 per cent hike per year in
tourist arrivals, and a 37 per cent per year
surge in international visitors. By 2015,
the province’s hotel accommodations
will welcome around 800,000-900,000
visitors, including 90,000-100,000 for-
eign arrivals (10-12 per cent); the foreign
visitors’ average stay target is 2.6-2.8
days and that of local visitors 1.8-2 days.
Tourism revenue is projected to rise
30 per cent per year and is expected to
reach VND1.684 trillion ($81 million)
by 2015 - $63 per day for the average
foreign visitor and $40 of a local. Also
by 2015, we propose the tourism sector
will account for $51 million, comprising
over 5.7 per cent of the provincial GDP.
In regards to tourist infrastructure,
by 2015 Phu Yen is set to accommodate
around 140 hotel accommodations
with 4,000-4,200 rooms, 12-13 resorts
with a room occupancy rate surpassing
60 per cent.
As for human resources, around
6,100 employees will work directly in
the provincial tourism sector, with over
70 per cent of them expected to be
trained in professional skills.
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What will be the priority markets
and products?
In terms of outbound visitors, Phu
Yen will target Northeast Asia (Taiwan,
Japan and Korea), Southeast Asian mar-
kets (mainly Cambodia, southern Laos
and Northeast Thailand), North Ameri-
ca, Western Europe (Germany, the UK
and France) and Australia.
As for inbound visitors, the prov-
ince will give priority to visitors com-
ing from Ho Chi Minh City, south-cen-
tral coastal areas and Mekong Delta
provinces via air and road. Visitors
from the Central Highlands will also
be a focus, alongside attracting trav-
ellers from Hanoi, northern localities
and those in central region key eco-
nomic zone.
Besides, Phu Yen will not ignore
potential outbound visitor markets like
ASEAN member countries, North Eu-
rope, Southeastern Europe, New Zea-
land and the Middle East, as well as
visitors coming from the Netherlands,
Switzerland and Sweden which promise
long-term growth potential.
Phu Yen will tailor tour packages
based on its copious potential, such
as presenting sight-seeing refreshment
tours to cultural and historical relic sites
or to places of scenic beauty; and
creating eco tours to discover our dis-
tinctive cultures, unique lagoons and
natural reserve sites.
The province
carries many
distinctive cultural
aspects due to its diverse
resident groups, like the
melodious folk-songs of
coastal fishermen and the
unique feasts of ethnic
minority people