Cheers! Coca-Cola launches first boozy drink in Japan
TOKYO: Coca-Cola launched its first ever alcoholic drink on Monday (May 28) in Japan - a fizzy, lemon-flavoured concoction laced with spirits that seeks to capitalise on the growing popularity of "chuhai" alcopops enjoyed especially by young women.
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| This handout picture taken and released on May 28, 2018 by Coca-Cola Japan shows a display of the new "Lemon-Do" alcoholic drink at a shop in Fukuoka. (Photo: HANDOUT/COCA-COLA JAPAN/AFP) |
Although the US firm dabbled in the wine business in the 1970s, the experiment in Japan is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.
From Monday, three new "Lemon-Do" drinks - containing three, five and seven per cent alcohol - will be available in the southern Kyushu region of Japan.
A 350-millilitre can will set you back 150 yen (US$1.40).
"This is a pilot project in the region which has a sizable market," Masaki Iida, spokesman for Coca-Cola's Japanese unit, told AFP.
He declined to reveal the exact spirit in the drink, as the recipe is a closely guarded secret.
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