Mondelez Kinh Do—a strong Tet campaign ahead
December 30, 2017 | 08:00
There are only two months left before Tet. This is the peak season for fast-moving consumer goods (FMCG) segment, including biscuits and cakes. All businesses in the snack market are entering the race to meet the consumption demand of the biggest festive season of the year. As the market leader, Mondelez Kinh Do is planning a strong Tet campaign around Kinh Do’s traditional and new products to capture this blooming festive consumption.
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