Taiwan shows new standard of innovation

11:35 | 27/08/2018

The trade promotion campaign Taiwan Excellence will come back to Hanoi this week to showcase award-winning products honoured with the Taiwan Excellence badge.

taiwan shows new standard of innovation
The ASUS ROG Zephyrus laptop, a breakthrough in the field of gaming laptops

This year’s event – which will take place on Wednesday, August 29 at the JW Marriott Hotel in Hanoi, organised by the Bureau of Foreign Trade under Taiwan’s Ministry of Economic Affairs and the Taiwan External Trade Development Council (TAITRA) is set to present cutting-edge products and solutions by 57 brands, focused on smart technology fields including transportation, information and communications, home appliances, and sport and healthcare equipment.

“A product with the Taiwan Excellence logo boasts innovative function, premium quality, and high accessibility,” Richard R. C. Shih, president and CEO of TAITRA remarked. “As we return to the Vietnamese market this year, we look forward to introducing leading Taiwanese products, which will contribute to further enhancing Vietnamese customers’ living standards, reaffirming our position in the hearts of the Vietnamese people.”

Taiwan Excellence 2018’s strategy centres on increasing the exposure of breakthrough products imbued with remarkable improvements that do not only follow, but lead the latest technological trends.

taiwan shows new standard of innovation
The Infarex K20 keyboard by ADATA boasts anti-ghosting

Defining a new standard of innovation

When it comes to innovation, most Vietnamese people will think of Japan or the US – tech giants that have led the science and technology field for years. However, in recent years, Taiwan has made its mark around the world, with remarkable achievements in research and technological development, innovation, and creativity.

According to the World Economic Forum’s Global Competitiveness Report 2017, Taiwan ranked 17th in the Global Innovation Index. According to the International Institute for Management Development, Taiwan is among Asia’s Top 3 when it comes to innovation and ranks 14th out of the 63 most innovative economies in the world, while maintaining a high competitiveness score in science and technology infrastructure.

Highlights of Taiwan Excellence 2018

At the Taiwan Excellence press conference in Hanoi this week, visitors will have the opportunity to directly experience smart products by 18 brands in various sectors and interact with representatives of famous brands.

At the event, five leading Taiwanese brands – Johnson, GreenE, AVer, ADATA, and ASUS – will present new consumer products that are outstanding in their fields, yet user-friendly and useful, such as treadmills by Johnson, treatment blankets by GreenE, and gaming products by ADATA. One eminent product to be presented at the press conference is the Infarex K20 keyboard by ADATA, dubbed the best choice for “gamers who are looking for a perfect keyboard for every battle”.

Not only does Infarex K20 have a stunning look, it also boasts outstanding persistence and strength. It is also equipped with the capacity to receive multiple key press signals at once, a technology called anti-ghosting.

Also on display is the ASUS ROG Zephyrus laptop, a breakthrough in the field of gaming laptops, with an amazingly slim frame of 16.9mm-17.9mm, considered to be the current record for laptops using the GTX 1080 graphics card.

After the press conference, from August 31 to September 2, Taiwan Excellence will continue to offer Hanoian consumers the opportunity to experience Taiwanese products

directly and purchase them for the first time, in the Taiwan Excellence Pop Up Store at AEON Mall Long Bien.

Anh Duc

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